The 2023 poster artwork was spawned from the Festival’s new slogan: See the World Through Blue. With that in mind, the artist created a poster reminiscent of travel posters/ads from the Mid-Century that became popular with competing airlines. In the context for this poster, they used the silhouette of the native Red-tailed Hawk circling the globe in replace of an airplane, highlighting the International curation of the Festival. A watchful eye at the center of the globe is immersed in a graphic nature scene, representing the unique vision of each film viewed by attendees in the heart of Blue Mountain Village’s beautiful landscape.

The poster was designed by Doublenaut Design and Illustration Studio made up of Matt McCracken, Andrew McCracken & Ross Proulx. Founded in 2004 in Toronto, Doublenaut has made significant contributions to the visual aesthetic of Toronto’s vibrant culture through branding, illustration & poster design for some of the City’s most acclaimed brands & artists. Doublenaut also creates bold and thoughtful work internationally for brands like Adidas, Facebook, Nike & more.